#153 Bill Bowerman (Nike)

What I learned from reading Bowerman and the Men of Oregon: The Story of Oregon's Legendary Coach and Nike's Cofounder by Kenny Moore.  ---- [0:01] Take a primitive organism, any weak, pitiful organism. Say a freshman. Make it lift, or jump or run. Let it rest. What happens? A little miracle. It gets a little better. It gets a little stronger or faster or more enduring. That's all training is. Stress. Recover. Improve. You would think any damn fool could do it, but you won't. [0:25] You work too hard and you rest too little and get hurt.  [1:38] You cannot just tell somebody what’s good for him. He won’t listen. He will not listen. First, you have to get his attention.   [4:14] From the book Shoe Dog. Phil Knight on Bowerman: I look back over the decades and see him toiling in his workshop, Mrs. Bowerman carefully helping, and I get goosebumps. He was Edison in Menlo Park, Da Vinci in Florence, Tesla in Wardenclyffe. Divinely inspired. I wonder if he knew, if he had any clue, that he was the Daedalus of sneakers, that he was making history, remaking an industry, transforming the way athletes would run and stop and jump for generations. I wonder if he could conceive at that moment all that he'd done. All that would follow. I know I couldn't.  [8:02] Are you in this simply to do mindless labor or do you want to improve? You can’t improve if you’re always sick or injured.  [9:17] Bowerman was decades ahead of putting just as much of an importance on your recovery as you do on your training.   [12:11] In theory, as a coach, he should have been as interested in motivating the lazy as in mellowing the mad, but he wasn’t. “I’m sorry I can’t make them switch brains,” he said. But I can’t.” That left him free to be absorbed by the eager.  [17:00] One of the things that makes him so interesting is that he was willing to think from first principles. If he arrived at different collusion he thought was right it didn't matter if 90% of the people in his field were doing it anothe