#349 How Steve Jobs Kept Things Simple

What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall.  ---- Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand. Get access to the World’s Most Valuable Notebook for Founders You can search all my notes and highlights from every book I've ever read for the podcast.  You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.  A few questions I've asked SAGE recently:  What are the most important leadership lessons from history's greatest entrepreneurs? Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas)  How did Edwin Land find new employees to hire? Any unusual sources to find talent? What are some strategies that Cornelius Vanderbilt used against his competitors? Get access to Founders Notes here.  ---- (1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple. (3:00) If you don’t zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234) (5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281) (7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories.  (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact th