PodBud
Ep. 612

Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)

Freakonomics RadioNovember 27, 202552m

The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loosen them up. (Part one of a two-part series.)

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