Behind the founder: Marc Benioff

Marc Benioff is the co-founder and CEO of Salesforce, the second-largest software company in the world. He started programming at age 15, selling his first program for $75, and went on to build Salesforce into a company worth more than $300 billion that also owns Slack, Tableau, Quip, and MuleSoft. Marc is known as a marketing legend, and is now leading Salesforce into the era of AI agents. In our conversation, we discuss:• The importance of maintaining a beginner’s mind• His approach to product launches and marketing• Managing through tough times and layoffs• His relationship with Steve Jobs and lessons learned• Why Salesforce is betting big on AI agents• Many stories from his entrepreneurial roller coaster• Much more—Brought to you by:• Cloudinary—The foundational technology for all images and video on the internet• Enterpret—Transform customer feedback into product growth• Coda—The all-in-one collaborative workspace—Find the transcript at: https://www.lennysnewsletter.com/p/behind-the-founder-marc-benioff—Where to find Marc Benioff:• X: https://x.com/benioff• LinkedIn: https://www.linkedin.com/in/marcbenioff—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Marc Benioff and Salesforce(03:54) Marc’s early career and domain names(05:59) The App Store story and lessons from Steve Jobs(15:18) Lessons from launching Salesforce(22:03) The importance of keeping a beginner’s mindset(29:53) Why Marc calls Salesforce the “25-year startup”(31:47) Agentforce(36:09) Why Marc says AI is the defining technology of our lifetime(40:12) AI’s impact on the workforce(42:31) Entrepreneurs need to be like conductors(46:02) Failure corner(50:32) The future of AI agents(56:34) Final thoughts and farewell—Referenced:• Bill.com: https://www.bill.com• App Store: https://www.apple.com/app-store/• Salesforce: https://www.salesforce.com• Or