Brian Chesky’s new playbook

Brian Chesky is the co-founder and CEO of Airbnb. Under Brian’s leadership, Airbnb has grown into a community of over 4 million hosts who have welcomed more than 1.5 billion guests across over 220 countries and regions. I had the privilege of working under his leadership, so it is a great honor to have him on the show. We discuss:• How Airbnb has shifted their thinking on product management• Why bureaucracy happens in companies, and how to avoid it• The importance of founders diving into the details• Why Airbnb moved away from traditional growth channels and what they are doing instead• Airbnb’s newly released features• How and why Brian encourages his team to set ambitious goals• Why he says he still has a lot to prove—Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams | Eppo—Run reliable, impactful experiments—Find the full transcript at: https://www.lennyspodcast.com/brian-cheskys-new-playbook/#transcript—Where to find Brian Chesky:• X: https://twitter.com/bchesky• LinkedIn: https://www.linkedin.com/in/brianchesky/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Brian’s background(05:18) The current structure of product management at Airbnb(09:21) How fast-moving companies become slow-moving bureaucracies(12:20) Brian’s thoughts on performance marketing(13:50) Airbnb’s rolling two-year roadmap(15:30) Brian’s journey as CEO in a growing company(18:34) Best practices for A/B testing (20:30) Who inspired Airbnb’s new direction(23:18) The first changes Brian implemented at the onset of the pandemic(24:51) Why founders should be “in the details” (30:15) Airbnb’s marketing, communication, and creative functions(31:38) Advice for founders on how to lead(34:15) Tips for implementing Airbnb’s business me