Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)

Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams—Oji Udezue is Chief Product Officer at Typeform and has held leadership roles at Twitter (Head of Product for Creation and Conversation), Calendly (CPO), and Atlassian (Head of Product for communication tools). He is well-known for bringing a product-led-growth (PLG) mindset to the companies he joins. Additionally, Oji mentors startups, is a Managing Partner at the Kernel Fund, and writes online about product management. In this episode, we discuss:• Oji’s “Where to Fish to Land a Unicorn” and “Zone of Benefit” frameworks• Why you need to find the “sharpest” problem• How to operationalize continuous customer discovery• Tips on optimizing onboarding flows• Freemium vs. gated offerings in PLG• Tactical strategies for making your product more viral• The concept of “forest time” and how it can provide clarity in your work—Find full transcript at: https://www.lennysnewsletter.com/p/picking-sharp-problems-increasing—Where to find Oji Udezue:• Twitter/X: https://twitter.com/ojiudezue• LinkedIn: https://www.linkedin.com/in/ojiudezue/• Substack: https://substack.com/@ojiudezue—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Oji’s background(03:38) Oji’s “Where to Fish to Land a Unicorn” framework(05:26) Workflow quadrants(09:30) How product people can push frequency (12:28) Oji’s “Zone of Benefit” framework(14:49) How to find your ICPs(15:33) ICPs at Twitter(20:20) Oji’s philosophy on frameworks(22:31) Oji’s upcoming book(24:34) An explanation of “sharp problems”(28:31) Signs your problem is “sharp enough”(31:17) Discovery vs. continuous conversations(35:08) Customer listening(38:31) Onboarding fundamentals(43:49) Activated user milestones(45:47) The power of network effects(50:15) An explanation of virality and h