#697: Rich Paul — The Power Broker and Superstar Agent Behind LeBron James, Draymond Green, and Others

Brought to you by AG1 all-in-one nutritional supplement, Helix Sleep premium mattresses, and Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business. Rich Paul (@RichPaul4) is the CEO and founder of KLUTCH Sports Group, the powerhouse agency representing some of the biggest athletes across major professional sports. Paul founded KLUTCH Sports in 2012 in his hometown of Cleveland, Ohio, where he forged a unique and personal approach to representing top NBA talent—putting athletes first and empowering them to build careers and brands on and off the court. In 2019, KLUTCH Sports partnered with United Talent Agency (UTA). Paul serves as UTA’s Head of Sports and is an agency partner, and he was appointed to UTA’s board of directors in 2020. In 2019, Paul was named GQ’s “Power Broker of the Year” and dubbed “The King Maker” on the cover of Sports Illustrated. In 2021, TIME recognized KLUTCH Sports on its first-ever list of TIME100 Most Influential Companies, and Variety recently named Paul to their “Variety500” list of the most influential business leaders shaping the global media industry. Paul is also credited with driving the reversal of the so-called “Rich Paul Rule,” which would have banned agents without a college degree from representing NCAA student athletes. In 2021, Paul and three former Nike executives formed a company called ADOPT, a creative agency focused on sport, wellness, nutrition, tech, and other consumer-facing products. In 2022, Paul joined the board of trustees of LACMA and the boards of directors of Funko and Designer Brands Inc. In 2023, he joined the board of directors of Live Nation. Paul is also a minority partner of the SpringHill Company. His new book is Lucky Me: A Memoir of Changing the Odds. Please enjoy! * This episode is brought to you by AG1! I get asked all the time, “If you could use only one supplement, what would it be?” My answer is usually AG1, my all-in-one nutritional insuran