#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking

Chatri Sityodtong (@yodchatri) is the founder and CEO of ONE Championship, one of the top-10 biggest sports-media properties in the world in terms of viewership and engagement (alongside the NBA, Formula One, Champions League, and Premier League), with a global broadcast reach to 195 countries.  Sponsors: AG1 all-in-one nutritional supplement: DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.) Helix Sleep premium mattresses: https://HelixSleep.com/Tim (20% off on all mattress orders) Wealthfront high-yield cash account: https://Wealthfront.com/Tim  New clients get 3.30% base APY from program banks + additional 0.65% boost for 3 months on your uninvested cash (max $150k balance). Terms and conditions apply. The Cash Account offered by Wealthfront Brokerage LLC (“WFB”) member FINRA/SIPC, not a bank. The base APY as of 1/30/2026 is representative, can change, and requires no minimum. Tim Ferriss, a non-client, receives compensation from WFB for advertising and holds a non-controlling equity interest in the corporate parent of WFB, which creates a conflict of interest. Experiences will vary. Outcomes not guaranteed. Instant withdrawals may be limited by your receiving firm and other factors. Investment advisory services provided by Wealthfront Advisers LLC, an SEC-registered investment adviser. Securities investments: not bank deposits, not bank-guaranteed or FDIC-insured, and may lose value. Timestamps: [00:00:00] Start. [00:06:49] Chatri Trisiripisal vs. Yodchatri Sityodtong [00:08:35] My own experience with Muay Thai. [00:10:05] Chatri’s introduction to Muay Thai. [00:10:58] Chatri processes the strained relationship with his father. [00:17:28] Fight Porn and my introduction to ONE. [00:18:56] A pep talk in Japanese. [00:23:00] Chatri’s secret life in a Harvard dorm with his mother on $4 a day. [00:30:11] How Chatri made the money to fuel his martial arts ambitions. [00:35:19] Why wealth